It’s all very well making pet food that’s tail-waggingly tasty. It’s even better to make pet food that’s full of nutrients. To do both, is iti.

iti was formulated specially for small pets.

Even our name states what our pet food is. ‘iti’ means ‘small’ in Maori, the indigenous language of New Zealand.

As small dog owners ourselves, we wouldn’t feed our pet anything but the best. So why would you?