Why Feed Raw

Better Digestion • Smaller Firmer Stools • Increased Energy • Improved Skin and Coat • Longer Life • Stronger Brighter Teeth • Improved Weight • Mealtime Excitement

Essential Benefits

Raw food provides 3 essential benefits that cooked pet food cannot compete with:
Enzymes, Amino Acids and Intracellular Moisture

Enzymes	A catalyst for all processes in the body such as cell growth and breaking down nutrients during digestion
	Made of proteins and proteins are very easily affected by heat, pH and heavy metal ions
	Most food enzymes are essentially destroyed under the conditions used to cook and process food, leaving foods devoid of enzyme activity. Enzymes are denatured when heat is applied.
Amino acids	Amino acids form the proteins that in turn form muscle tissue and increase fat metabolism.
	Dogs and cats cannot make essential amino acids and so must obtain them from raw foods.
Intracellular moisture	Liquid found inside cells
	Most effective way for your pet’s digestive system to break down and process their food
	Without the moisture from prey animal cells, the digestive system has to work extra hard to complete the digestive process. When cooked, plant and animal cells lose this natural moisture.

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